Blog #6

As the summer season approaches, I have been busy thinking about ways to create a buzz around Pampr. I feel as though creating packages that Pampr can offer through its services would generate greater revenue and create the buzz we are hoping for. I thought strategically about what clients would want and created unique experiences that would make Pampr stand out in a somewhat crowded market. I identified that the difference between Pampr and concierge services is that Pampr will offer complete packages and propose highly curated possibilities whereas concierge services create a somewhat open-ended atmosphere where clients get to decide what they are in need of.

I approached this task with careful consideration of clients’ needs while on Nantucket in the summer. I researched what kind of experiences are in demand in Nantucket and what kinds of packages other concierge services are offering. I then brainstormed ideas for packages that would meet the clients’ needs and differentiate Pampr from its competitors. I also focused on incorporating local vendors into these packages to strengthen the relationships with them and generate revenue for both of the companies.

For example, one of the packages I came up with was a Mexican fiesta night, complete with authentic Mexican food from Nantaco or Millies, food, music, decorations, and a DIY margarita bar. The package can cater to clients who want a fun and unique experience, and who appreciate different cultures. I also thought about families with young children and started to jot down ideas involving activities like a scavenger hunt around the island, which includes visits to various landmarks and local businesses.

After coming up with these packages, I had a check-in meeting with Hallie from Power Moves Marketing and Brady. We discussed my next steps, which includes putting together a follow-up email to send to prospective vendors who will be involved in giveaways. Giveaways are an important marketing tool that also help offer an easy way to create a buzz.

I will be reaching out to the vendors that Brady has already started communicating with, on Monday.